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Brands pay creators to post about their products. But how much is a fair rate if you are small? Here is what published UK guides suggest, and how to think about your own price.
Rough UK ranges reported for 2026
- Nano and micro creators generally cost brands tens to low hundreds of pounds per post.
- Micro creators (roughly 10,000 to 100,000 followers) are quoted at about £80 to £1,500 per post.
- Highly engaged niche audiences are sometimes quoted at £500 to £5,000 per post.
The range is huge because rates are mostly negotiated. A small account in a valuable niche, such as finance or tech, can out-earn a bigger lifestyle account.
What affects your price
- Engagement: comments and saves matter more than follower count.
- Niche: audiences brands want to reach are worth more.
- Deliverables: a video costs more than a photo, and stories cost less.
- Usage rights: if the brand wants to reuse your content in its own ads, charge more.
Asking price versus getting paid
- Many small deals offer free product instead of cash. Decide in advance whether that is worth your time.
- Payment terms of 30 to 60 days are common, so ask upfront when you will be paid.
- Get the deal in writing, including what is included and how many revisions you will do.
Rules you must follow
In the UK, paid or gifted promotions must be clearly labelled as ads. The ASA and CMA enforce this, and their guidance says gifted items, affiliate links and discount codes all count as needing a clear label such as Ad or #ad (summary of the updated guidance).
Building a simple rate sheet
A rate sheet saves you from making up a price every time a brand emails. List what you charge for each type of work, such as a single post, a video, a set of stories and a package of several. Add extras for things that make the job bigger, such as usage rights, a rush turnaround or extra revisions. Alongside it, keep a short media kit with your follower numbers, average engagement and where your audience lives. Having them ready makes you look organised and saves time. If a brand pushes back on price, you can offer a smaller package rather than cutting your rate. Review your prices every few months as your audience grows, and raise them when your results improve.
Our verdict
Real money is possible, but it is closer to freelance sales than “getting paid to post”. Start with a short rate sheet that says what is included, be honest about your engagement, and do not undersell yourself just because you are small.
Written by ericyates
XPTI helps everyday people make extra money, save more of what they earn, and use AI tools without the hype.
